The Wear It! campaign's new public service announcement, "Love the Life!," shares the experience of two families and a dog as they spend the day boating and fishing. You can still have fun on the water while choosing to always wear a life jacket and boating responsibly. The National Safe Boating Council is a lead organization for the Wear It! campaign, produced under a grant from the Sports Fish Restoration and Boating Trust Fund, administered by the U.S. Coast Guard.